Creative & Development
Concept development, treatments, scripting, visual direction, and production planning.
↗Independent film & media studio · Los Angeles
Images that
move people.
Commercials, campaigns, and stories shaped from first thought to final frame.
↓Featured filmGlodok ’98 · 2025
From set to screen
Glodok ’98
Written & directed by Nicholas TjenCOMMERCIALS ✦ CAMPAIGNS ✦ FILM ✦ POST-PRODUCTION ✦ AI-ENABLED PRODUCTION ✦ COMMERCIALS ✦
Companies we’ve worked with
Good company.
Great stories.
What we do
From brief to broadcastOne studio.
Every frame.
We pair a small, senior team with a trusted global network—scaling around the story, never the other way around.
Production
Full-service production for commercials, branded films, digital campaigns, and editorial content.
↗Post-Production
Editorial, color, sound, motion design, VFX, and finishing—handled as one considered process.
↗AI-Enabled Creative Production
Concept-to-delivery production for ads and branded media using generative AI, live action, and post workflows—built for faster iteration and platform-ready campaigns.
↗The studio
“The best work doesn’t feel produced. It feels inevitable.”
NEW THEORY MEDIA is an independent production studio built for today’s moving-image landscape. We develop, produce, and finish work with equal care—keeping the creative thread intact from the earliest idea through delivery.
12+Years creating
48Global collaborators
17Industry awards
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