Independent film & media studio · Los Angeles

Images that
move people.

Commercials, campaigns, and stories shaped from first thought to final frame.

Featured filmGlodok ’98 · 2025

From set to screen

Glodok ’98

Written & directed by Nicholas Tjen
View on IMDb ↗
COMMERCIALS CAMPAIGNS FILM POST-PRODUCTION AI-ENABLED PRODUCTION COMMERCIALS

Selected work

( 03 )

Made to be
remembered.

What we do

From brief to broadcast

One studio.
Every frame.

We pair a small, senior team with a trusted global network—scaling around the story, never the other way around.

01

Creative & Development

Concept development, treatments, scripting, visual direction, and production planning.

02

Production

Full-service production for commercials, branded films, digital campaigns, and editorial content.

03

Post-Production

Editorial, color, sound, motion design, VFX, and finishing—handled as one considered process.

04

AI-Enabled Creative Production

Concept-to-delivery production for ads and branded media using generative AI, live action, and post workflows—built for faster iteration and platform-ready campaigns.

The studio

“The best work doesn’t feel produced. It feels inevitable.

NEW THEORY MEDIA is an independent production studio built for today’s moving-image landscape. We develop, produce, and finish work with equal care—keeping the creative thread intact from the earliest idea through delivery.

12+Years creating
48Global collaborators
17Industry awards

Have a project in mind?

Let’s make
something move.

hello@newtheory.media